With a multitude of categories and over 6,829 vendors, where should you start when building a marketing stack? – With the customer experience playing such a poignant role in the martech stack, it makes sense to focus your efforts on nailing a solid CRM strategy. Doing so effectively will ensure you centralise all your data points to provide a single customer view, ensuring you can provide a rich experience for the customer. You will better understand when is the right time to communicate the right message – ultimately driving your engagement, leads and sales. You’ll gain complete visibility of your sales pipeline to enable better management. Through automated workflows you’ll help optimise operations, but most importantly you will drive sales and marketing alignment.